BAPC Benefits Guide 2021

BAPC LEADER — SUMMER 2021 Issue 2 LEADER BAPC ONE BODY FOR E VERYBODY INDUS TRY NEWS & BUSINE SS INSIGHT Digital saturation opens opportunity for print BAPC ThornburyRoom,Unit 7, NethamView IndustrialPark, NethamRd,Bristol,BS59PQ tel:+44 (0) 7969628839 web:bapc.co.uk email: info@bapc.co.uk Editor: BrendanPerring email :brendan@bapc.co.uk Layout: PortlandMedia web:portlandmedia.co.uk Print: Where theTradeBuys web:wherethetradebuys.co.uk © Copyright 2021 published by British Association for Print & Communication. The Publishers do not necessarily agree with the views expressed by contributors, nor do they accept any responsibility for anyerrorsof interpretation in thecontent. Stock for thispublicationwas kindly sponsoredby AntalisLtd . Text:Nautilus SuperWhite 100gsm Envelopes:ConquerorCX22DiamondWhite email :contact@antalis.co.uk web: antalis.co.uk tel:01530505 150 There is no doubt that the print industry is seeing significant growth in demand from brand marketeers, agencies and designers for applications that help their clients cut through the digital noise and engage consumers According to Keypoint Intelligence, print providers can increase profit margins on digital enhancements between 50and400percentversusordinaryprint.Also,promotional printing such as marketing collateral, brochures, business cards, and signage is the most common application category for embellishments. The Xerox Adaptive CMYK+ Kit for the Xerox Versant press adds seven specialty colours to the technology platform and is aimed at helping printers add value to their product offering inline with these trends. The kit transforms a four-color Xerox Versant 180 Press into an 11-color press capable of creating a million colour hues and shades by adding gold, silver, white, clear and fluorescent colours of yellow, magenta and cyan. Digital enhancement of print is projected to be a $25bn (£17.6bn) market according to InfoTrends, but access to that opportunity usually requires a capital investment in a new press. The Xerox Adaptive CMYK+ Kit for Versant gives print providers the ability to simply swap out toners to print colours and enhancements that increase profitability and deliver higher margins without needing a new press. “The Versant CMYK+ Adaptive Kit delivers what print providers need – the ability to provide higher value offerings without major investment,” says Marybeth Gilbert, vice president and general manager, Production Business, Xerox. She adds: “The Versant kit further expands Xerox’s market leading Beyond CMYK portfolio, providing our customers opportunity for digital print enhancements from large volume print shop, to light production and into the office space.” The Versant 180 is uniquely suited and designed for such uses so print providers can easily convert, enhance and charge more for ordinary jobs. The Xerox Adaptive CMYK+ Kit for Xerox Versant has three options: the Xerox Vivid Kit (gold, silver, white and clear), Xerox Fluorescent Kit (cyan, magenta and yellow) – or the combination Xerox Vivid + Fluorescent Kit for all 11 colours. The adaptive kit works with EFI DFE versions of the Versant 180 and Versant 180 with Performance Package. The kit transforms a four-color Xerox Versant 180 Press into an 11-color press The Versant CMYK+Adaptive Kit provides the ability to create special finishes and effects to add a premium to print BAPC LEADER — SPRING 2021 Issue 1 LEADER BAPC ONE BODY FOR E VERYBODY INDUS TRY NEWS & BUSINE SS INSIGHT With 64 percent of consumers viewing online shopping to be the ‘new normal’, a focus on giving customers options to specify, order and pay for print products and services online has become critical. Embracing eCommerce critical to print business success This is the latest research from nationwide mail and delivery specialist Whistl on the impact of Covid-19 lockdown on consumer behaviour. The figure rises to 70 percent for those at home during the day, including employees working from home and on furlough. Natalie Muckell, Director of Kall Kwik Fleet Street – and a highly proactive BAPC Member – believes the data: “Never did I think having a business in central London would be deemed as a disadvantage. “Our main revenue stream of clients are all being adversely affected which just damages our livelihoods. “Mass working from home can’t carry on forever, we have to get theeconomygoing,butwecan’tdo thatwithsomuchuncertainty. “I can only talk for myself, but the impression I get from my network is that we all know it's essential to move our ‘storefronts’ online. It’s an emotional rollercoaster for business owners.” In a worrying sign for retailers with only physical stores, 42 percent of those surveyed said that the move to shop online rather than on the high street is permanent. For retailers who target an 18 to 24 age demographic the shift is more dramatic, with a staggering 55 percent saying they will not return to the high street. Melanie Darvall, Director Marketing and Communications, Whistl, said: “Our research is a wake-up call for retailers large and small who do not have an online prese c . There is an unquestionablemoveaway from thehigh street. It isunlikely they will be coming back to buy non-food items.” A key trend witnessed by the British Ass ciation for Print and Communication (BAPC) has been a rapid migration of members towards eCommerce business models over the last six months, leveraging specialisms to reach wider audiences while tying up with trade printers to take care of commoditised items. If you would like free advice and support about how to move your print business on line to access new m arkets email bren dan@bapc.co.uk. The research fromWhistlwas undertakenwith a nationally repres tative sample of1,000 UK adults BAPC ThornburyRoom,Unit 7, NethamView IndustrialPark, NethamRd,Bristol,BS59PQ tel:+44 (0) 79696288 39 web:bapc.co.uk email: info@bapc.co.uk Editor : BrendanPerring email: brendan@bapc.c o.uk Layout: PortlandMedia web:portlandmedia.co .uk Print: Where theTradeBuys web:wherethetradebu ys.co.uk © Copyright 2021 published by British Association for Print & Communication. The Publishers do not necessarily agree with the views expressed by contributors, nor do they accept any responsibility for anyerrorsof interpretation in thecontent. Stock for thispublicationwas kindly sponsoredby AntalisLtd . Text:Nautilus SuperWhite 100gsm Envel opes:ConquerorCX22D iamondWhite email : contact@antalis. co.uk web: antalis.co.uk tel:01530505 150 “Never did I think having a business in central London would be deemed as a disadvantage.” – Natalie Muckell – Kall Kwik Fleet Street T: 01785 253 796 | www.bapc.co.uk