IPIA Benefits Guide 2021

E-newsletter The weekly e-newsletter goes out the combined IPIA and BAPC Memberships. “Read more” links trackback to the member’s website, driving traffic to the site and supporting their SEO. IPIA News Hub Members news is then also promoted on the IPIA News Hub section of this website. You just send it over to us, or give our team some material we can develop into a story for you, and we will get it posted and publicised via social media and across all our digital marketing channels. IPIA Members Website Members manage their own page in the Membership Portal. Internally, members can upload their news, search for other member products and services and post exclusive promotional offers from each other. Externally, businesses outside of the membership use the Directory as a sourcing and procurement tool and it is fully SEO optimised with links back to Members websites and contact details provided to get in touch with them. IPIA News Hub, Member Website & Newsletter A swiss army knife of marketing platforms How to access this benefit: To submit content for the newsletter or IPIA News Hub please email benefits@ipia.org.uk 3,000+ members.ipia.org.uk 1,200+ unique visitors per month visitors per month ipia.org