IPIA Benefits Guide 2021

The IPIA is dedicated to providing the print industry with the tools needed to not just survive in an era of mass digital communication and marketing, but thrive. What is key to this endeavour is that the print industry is unique in the challenges faced by every level of its professional structure, whether that is in sales, business management, training implementation or marketing. More than that, we can assist members with giving them access to our Training Roadmap services so we can assist with helping giving your team a sustainable training structure to follow, making sure your team members are being mentored and their training implemented. Training & Education Supporting you and your team to thrive How to access this benefit: To find out more about our Training Roadmap service and the courses on offer please email benefits@ipia.org.uk The training courses we and our chosen partners facilitate are designed to equip our industry’s front-line talent with knowledge and skills they need to: • Effectively communicate the effectiveness of print to cut through the maelstrom of digital channels • Understand the challenges facing customers and how to provide impactful solutions to overcome them • Create, plan, develop and sustain an effective marketing plan that leads to a measurable ROI • Increase the skills base of your production teams so that you can diversify into growth markets • Re-orientate the long-term strategy of your business so that it is more adaptable and resilient Association to help upskill your team and support your objectives 1