IPIA Benefits Guide 2021

Our Member’s news is showcased quarterly in our Innovation in Print Media and Marketing magazine, which goes out to a comprehensive database of individual businesses across the commercial print supply chain and key print buying sectors. Its goal is to demonstrate the ingenuity of our membership, while its in-depth features and analysis educate the readership. Editorial inclusion is part of our Members portfolio of benefits, and as Innovation in Print Media and Marketing is sent to more than 4,500 businesses in the commercial print supply chain — in addition to another thousand plus copies that are distributed at conferences, exhibitions and networking events throughout the year — it is a very valuable promotional tool. Innovation in Print Media & Marketing Connect with your target audience How to access this benefit: Send your news, columns or story ideas to innovation@ipia.org.uk businesses in print receive Innovation in Print Media and Marketing 4,500 Spread the word: Only Members can advertise in the publication and its rates are heavily subsidised versus trade publications to provide another key commercial benefit to being part of the IPIA. We also take columns from members at no extra charge. Copywriting service: If you don’t have a marketing or PR team to produce content, then we can do all the work for you. The editorial team will organise an interview, source images and create an article that you can then tweak as you see fit. Supplier sourcing: Additionally, all Members are listed in the Directory at the back of the magazine to provide easy access to readers to seek out your contact details and source services. Produced by members: If you like the quality of the magazine, you might like to know the paper stock is kindly supplied by Antalis, and it is designed by Portland Media and printed by Where the Trade Buys. Blue Toad Publishing produce its digital version which can be found at ipia.org.uk/publications.